Conversion Rate Calculator for Ecommerce

Last updated: February 18, 2026

Calculate conversion rate and estimate required traffic for your order targets. This helps you plan ad budgets and performance benchmarks with clearer numbers.

Calculator

How to Use This Tool

  1. Enter visitors and orders to calculate current conversion rate.
  2. Add target orders and expected conversion rate for planning outputs.
  3. Use results to guide traffic and budget targets.

Understanding Conversion Rate

Conversion rate is one of the strongest levers for profitable growth. Small improvements can reduce required traffic and acquisition costs significantly.

FAQ

Why is my conversion rate low?

Common causes include traffic quality, weak offer fit, slow pages, and checkout friction.

Should I segment by device?

Yes, conversion behavior often differs between desktop and mobile.

Can this be used for funnel steps?

Yes, use any stage’s visits and completions.

How often should I check conversion rate?

Track it daily or weekly depending on traffic volume.