Klaviyo
Industry StandardThe gold standard for ecommerce email and SMS. Advanced segmentation, predictive analytics, and flows that Shopify Email can't match.
Why scaling stores love it: Klaviyo typically generates 25-30% of revenue for mature stores through automated flows and campaigns. The ROI is undeniable.
Key features:
- Advanced segmentation (RFM, predicted LTV, engagement)
- Pre-built flows (browse abandon, sunset, win-back)
- Predictive analytics (churn risk, next order date)
- A/B testing everything
- SMS marketing built-in
- Deep Shopify integration
Pricing:
- Free: Up to 250 contacts, 500 emails/month
- Email: $45/month for 1,500 contacts
- Email + SMS: $60/month for 1,500 contacts
When to upgrade from Shopify Email: When you hit 1,000+ subscribers or want flows beyond basic welcome/abandoned cart.
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