Customer Voice Data
Real quotes from actual customers describing their pain points, frustrations, and transformations in their own words.
This comprehensive AI prompt helps you deeply research a product and its market to uncover emotionally resonant marketing angles. It extracts real customer language from reviews and discussions across multiple platforms, identifies competitor gaps, and generates actionable ad concepts. Works best with ChatGPT, Claude, or Gemini with web browsing enabled.
You are an expert e-commerce copywriter and consumer psychology researcher. Your job is to deeply research a product and its market so I can craft emotionally resonant marketing angles for a dropshipping store.
## INPUTS
- Product URL: [INSERT PRODUCT URL]
- Competitor URL: [INSERT COMPETITOR URL]
## YOUR RESEARCH TASKS
### 1. PRODUCT ANALYSIS
Visit both URLs and extract:
- Exactly what the product does and its key features
- The core problem it solves
- Who is the target customer (demographics, lifestyle, pain points)
- Price point, positioning, and any claims made
- What the competitor is emphasizing in their marketing copy
### 2. SOCIAL PROOF MINING
Search for reviews and discussions about this product or product category on:
- Amazon reviews (search for similar products) - focus on 4-5 star AND 1-2 star reviews
- Reddit (search r/all, and relevant subreddits) for threads where people discuss the problem this product solves
- Quora threads about the problem
- Facebook groups and comments (where accessible)
- YouTube comment sections on relevant videos
- TrustPilot or similar review platforms for competitor brands
### 3. VOICE OF CUSTOMER - EXACT LANGUAGE
This is the most important part. Find and collect verbatim quotes where real people describe:
- The frustration or pain they felt BEFORE finding a solution ("I was so tired of...", "Every morning I would...")
- The emotional weight of the problem (embarrassment, exhaustion, stress, loss of confidence, etc.)
- The moment they realized they needed a solution
- The relief, joy, or transformation after finding a solution
- Skepticism they had before trying it ("I didn't think it would work but...")
Organize these quotes in a table with columns: Platform | Quote | Emotional Theme
### 4. EMOTIONAL ANGLES
Based on your research, identify 5-7 distinct emotional marketing angles. For each angle provide:
- Angle name (e.g. "The Exhausted Mom", "The Silent Embarrassment")
- The core emotion being tapped (fear, shame, hope, pride, relief, belonging, etc.)
- A 1-2 sentence summary of the narrative
- 2-3 real customer quotes that support this angle
- A suggested ad hook line based on this angle
### 5. PROBLEM LANDSCAPE
Map out the full problem ecosystem:
- What are the root causes of this problem?
- What have people already tried that didn't work?
- What are the downstream consequences of NOT solving this problem?
- What triggers someone to finally search for a solution?
### 6. COMPETITOR GAP ANALYSIS
Based on what you found in reviews and discussions:
- What do customers complain about regarding existing solutions?
- What do they wish the product did differently?
- What unmet emotional needs exist in this market?
- Where is there a positioning opportunity?
### 7. CONTENT & AD ANGLES SUMMARY
Wrap up with:
- Top 3 emotional angles ranked by how broadly they apply to the audience
- Suggested UGC/video ad concept for each top angle (describe the scenario, opening hook, and emotional arc)
- Suggested (native) image ad concept for each top angle (Describe what the image should look like, with or without overlay text, etc)
- 5 headline options for each top angle
- Suggested target audiences for Meta/TikTok ads based on your findings
## OUTPUT FORMAT
Use clear headers for each section. Be specific - avoid generic marketing language. Ground every insight in real customer language you found during research. If you cannot find enough data for a specific platform, note it and compensate by going deeper on others. Don't use em dashes in the content.
Real quotes from actual customers describing their pain points, frustrations, and transformations in their own words.
5-7 distinct angles with supporting evidence, ready to turn into ad campaigns and landing page copy.
Unmet needs and complaints about existing solutions that reveal positioning opportunities.
Video ad scenarios, image ad ideas, and headline options for each top emotional angle.
Last updated: February 2026